Ford Money in National Geographic

agency:
VML Poland
client:
Ford Money
designer:
Julia Kędzierska
copywriter:
Klaudia Zawirska

One pager print ads for Ford Money in National Geographic featured in November, December and January issues.

All three ads refer to objects present in everyday surroundings that are associated with travel and motivate people to raise funds for a real travelling experience.

The three ads in a row — "Mexico. Kind of." with a cactus, "Snorkelling. Kind of." with a goldfish bowl, "The Alps. Kind of." with a cupcake and blue straws — each tagged "Start saving for the real thing"
November 2023
Open National Geographic issue with the "Mexico. Kind of." cactus ad printed opposite the contents page
December 2023
Open magazine with the "The Alps. Kind of." ad — a cupcake with two blue straws planted like skis — facing a photo of a snowy mountainside
January 2024
Open magazine with the "Snorkelling. Kind of." goldfish-bowl ad facing a National Geographic Planet Possible page