Z Łapki

art director:
Julia Kędzierska
client:
Serotonina, “Z łapki”

This project involved crafting a distinctive brand identity and packaging design for Z Łapki, a new line of premium fresh dog food. Z Łapki is committed to providing dogs with delicious, healthy meals made from human-grade, ethically sourced ingredients. The brand aims to appeal to health-conscious dog owners who prioritize their furry companions' well-being and happiness.

Z Łapki logo on cream: chunky brown lettering with a pink paw print and the tagline "świeże jedzenie dla Twojego pupila"
logo design and its colour versions
Grid of six Z Łapki logo colour versions on olive, orange, brown, yellow, pink and green tiles
packaging design
Grid of Z Łapki packaging: four fresh-food trays — kurczak, łosoś, wołowina and kaczka — on bright backgrounds, plus two treat pouches and a black puppy
typography & colour palette
Z Łapki typography and colour palette: the Degular Variable typeface specimen above swatches of green, brown, pink, cream, orange and yellow
Three Z Łapki social media tiles with playful dog illustrations and product shots announcing the new salmon recipe
Orange Z Łapki packing tape on a green background, and a puppy licking its nose on branded shipping boxes