Prueba Solidaria

agency:
VML Poland
client:
Ford Spain
art director:
Julia Kędzierska
motion designer:
Marta Jagodzińska

For Ford Spain's "Prueba Solidaria" campaign, we developed a logo, key visuals and animation to support a socially-driven initiative that donates €5 for every test drive taken. The visual direction emphasizes empathy, movement, and community. The warm, human-centered aesthetic reinforces Ford’s commitment to sustainability and social responsibility.

Prueba Solidaria logo: a blue heart embraced by two outlined hands, with the tagline "Kilómetros que cuentan"Mockup of the Prueba Solidaria landing page, with a hero pattern of tangled roads and waving arms, campaign copy and three illustrated steps of the test-drive donation
Row of Prueba Solidaria social media posts around a phone mockup: Ford Puma, Kuga and Explorer tiles threaded with the campaign's winding-road illustrations
Billboard mockup reading "Cuantos más mejor" with the Prueba Solidaria roundel and a green Ford SUV against mountains