PEKAO SA

Art direction for Pekao SA's summer travel campaign featuring brand ambassador Robert Lewandowski. The project delivered a 360-degree communication strategy, spanning from the TVC (dir. Simon Pawlik, DOP Mateusz Dziekoński) and digital assets to a wide-scale OOH rollout, including high-impact branding at Warsaw Chopin Airport. The visual identity was completed by a dedicated photo shoot by Kamil Kotarba, aligned with the campaign's aesthetic vision.